I like to to use an online website for flyer creations. Being a 1:1 ipad school having appealing digital flyers is key to our online promotion. Here's a few we made for our college speakers. Check them out.....
I went ahead and used some of my budget for an educator's membership ( it wasn't very expensive approx. $60.00 for the year) in order to customize the backgrounds with images specific to the college being represented as well as some other perks. Another nice feature for data collection is the analytics. I can quickly provide the event organizer with the number of views total or per day and where the views came from.
Once we finish with our flyers we promote on the board outside the media center. Every little bit helps when encouraging students to continue their higher education!!